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CCTV9 2013 Ident - Martial Arts


2013 CCTV9 Image Spot & ID (Moment in Time) The channel image for CCTV9 in 2013 is to be perceived as being relevant and relatable. ‘Moment in time’ is the concept that JL DESIGN came up with, focusing on experiences that are intimate and personal, and looking at events from time’s perspective. The stories in the 4 idents are seen to be unfolding in an exhibition space or museum, creating moving sculptures from time trails. The stories of the different characters are further explored in the image spot to show the documentation of self (martial arts expert), parent-child bonding (father and daughter), partnership (dancers) and romantic relationship (couple).



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CREDITS


DESIGN AGENCY

JL DESIGN

CREATIVE DIRECTOR

JL 羅申駿

EXECUTIVE PRODUCER

Angela Moo 巫安琪

PROJECT MANAGER

Jennifer Lin 林佳蓉

ART DIRECTOR

Lance Wei 魏良恩

DESIGNERS

Hsiang Ju Hung 洪湘茹,
Utsuo Chen 陳映男

LINE PRODUCER

Pan Huang 黃緯豪

dop

Li Ming Hsien 李明憲

gaffer

Tseng Hung Ming曾泓銘

VFX/DESIGN COMPANY

KORB

PRODUCER

Lina Paskeviciute

ANIMATION DIRECTOR

Rimantas Lukavicius

TECHNICAL DIRECTOR

Giedrius Paulauskas

CASTING

Emily蓓華

STYLIST

Lin Ling 林翎

MUSIC

Rockid Lee (MUSDM)

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